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PRMay 12, 20265 min read

PR isn’t dead — it’s the most underpriced channel you have.

Earned media still moves trust faster than any ad. Here’s how to make PR a measurable growth channel, not a vanity exercise.

Founders love to say PR doesn’t convert. What they mean is they’ve only ever done PR badly — a press release into the void, no narrative, no follow-through. Done well, earned media is the cheapest trust you can buy, and trust is what every other channel is secretly selling.

The trick is to treat PR like a growth channel: a clear narrative, a target audience, and a measurement plan tied to share of voice, sentiment and the demand that follows coverage. When PR and paid line up around the same story, both perform better.

We’ve watched a single well-placed story reset a company’s entire sales conversation. That’s not vanity — that’s leverage.

— Salma Haddad, Loudhouse

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Stop reporting vanity metrics. Report what moves the number.

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Brand7 min

Your brand is a growth lever, not a logo.

A rebrand done right lowers CAC, raises win rates, and makes every campaign work harder. Here’s the business case.

Let’s make some noise

Got a number you need to move?

Tell us the goal. We’ll come back with a plan, a team, and a metric to hold us to — usually within a couple of days.

Start a project →hello@loudhouse.example