B2C app2025Illustrative case
A travel app that turned a launch into 480k downloads in 90 days.
A launch playbook of creator, PR & paid media drove Fernweh from beta to a top-10 travel app.
The challenge
A polished product with no audience and a hard launch date. The category is crowded, paid installs were expensive, and the team had one shot at a moment.
What we did
- 01Built a 90-day launch roadmap sequencing waitlist, creator, press and paid.
- 02Activated 320 travel creators with a content kit that drove real, shareable demos.
- 03Coordinated an embargoed press moment so coverage and the App Store feature hit together.
The outcome
Fernweh hit #7 in US Travel, banked 480k installs in the first 90 days, and drove blended CPI to $2.10 — well under the category benchmark.
“They orchestrated the whole launch like a campaign, not a checklist. The day we shipped, the internet was ready.”
Theo Vance · VP Growth, Fernweh