Start a project
StrategyApril 8, 20268 min read

The 90-day launch playbook we run for every big moment.

Waitlist, creator, press, paid — in the right order. The sequencing that turned a travel app launch into 480k installs.

A launch is not a day, it’s a sequence. The teams that nail it treat the 90 days around launch as a single orchestrated campaign — waitlist, creator seeding, embargoed press, and paid — all timed so they amplify each other instead of competing for attention.

For Fernweh, we sequenced 320 creators ahead of an embargoed press moment, then layered paid on top the day the App Store feature went live. The result was 480k installs in 90 days at a $2.10 blended CPI.

The lesson: stack your channels in time, not just in budget. A coordinated moment beats a louder one.

— Dax Romero, Loudhouse

More reading
Growth6 min

Stop reporting vanity metrics. Report what moves the number.

Impressions feel good. Pipeline pays the bills. A practical framework for tying every channel to a metric that matters.

PR5 min

PR isn’t dead — it’s the most underpriced channel you have.

Earned media still moves trust faster than any ad. Here’s how to make PR a measurable growth channel, not a vanity exercise.

Let’s make some noise

Got a number you need to move?

Tell us the goal. We’ll come back with a plan, a team, and a metric to hold us to — usually within a couple of days.

Start a project →hello@loudhouse.example