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Health & fitness2024Illustrative case

A fitness studio chain that filled five new locations before opening day.

Local paid, social & community PR pre-sold memberships for every new Halcyon location.

Halcyon — Local paid, social & community PR pre-sold memberships for every new Halcyon location.
5/5
Locations pre-sold to capacity
11,400
Pre-launch leads
$19
Cost per membership lead
92%
Founding-member sell-through
6.2M
Local social reach

The challenge

Five new studios opening in unfamiliar markets, with the risk of empty floors on day one and a tight pre-launch window.

What we did

  • 01Built a geo-fenced paid + social playbook tailored to each neighborhood.
  • 02Recruited local fitness creators as founding ambassadors per location.
  • 03Ran community PR and launch events that turned openings into local moments.

The outcome

All five studios pre-sold founding memberships to capacity, at a $19 cost per lead and 92% sell-through — every location opened full.

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