Fintech2023Illustrative case
A fintech rebrand that unlocked enterprise trust — and a Series B.
A brand & narrative overhaul gave Meridian the credibility to win up-market and raise.
The challenge
A capable fintech that looked like a startup and lost enterprise deals on trust. The old brand undercut the product’s seriousness.
What we did
- 01Repositioned Meridian around security and reliability, not just speed.
- 02Designed a restrained, premium identity and rebuilt the site to match.
- 03Drove a credibility PR push around the rebrand and new leadership.
The outcome
Demo requests rose 57%, enterprise win rate more than doubled, and the new brand carried Meridian into a $40M Series B.
“The rebrand changed the rooms we could walk into. Investors and enterprise buyers finally took us at face value.”
Dane Okafor · CEO, Meridian