Home & lifestyle2023Illustrative case
A sustainable home brand that owned a category in search.
SEO, content & creator social made Verdant the default answer for sustainable home.
The challenge
A great product invisible in search, paying for every customer, with a list it barely used.
What we did
- 01Built topical authority across the sustainable-home category with editorial content.
- 02Activated creator social to seed demand and earn links.
- 03Rebuilt lifecycle flows so email became a top revenue channel.
The outcome
Verdant ranks #1 for 240+ category terms, grew organic revenue 402%, and now earns 38% of revenue from owned email.