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DTC / CPG2025Illustrative case

A coffee brand that went from local roaster to a 3-state retail story.

Brand, paid media & retail PR took Orbital from a single Austin cafe to shelves across the Southwest.

Orbital Coffee — Brand, paid media & retail PR took Orbital from a single Austin cafe to shelves across the Southwest.
5.4×
Return on ad spend
+218%
DTC revenue, YoY
3 states
New retail footprint
12M
Earned impressions
−34%
Blended CAC

The challenge

A beloved local roaster with a tiny following and a cafe that capped its growth. The brand looked artisanal but read "small," and paid media was stuck under a 2× ROAS ceiling.

What we did

  • 01Rebuilt the brand platform and packaging system to look national, not neighborhood.
  • 02Restructured paid media around a tested creative engine and a CRO’d subscription funnel.
  • 03Ran a retail-PR push that turned the founder story into regional press and buyer meetings.

The outcome

DTC revenue tripled, ROAS cleared 5×, and Orbital landed in three new states of retail inside a year — with a brand that finally matched the ambition.

“Loudhouse made us look like the brand we wanted to be, then put fuel behind it. We outgrew our own roastery.”

Mara Quill · Founder, Orbital Coffee
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